FAQ

Pure Luck® is inspired by history, nature and ceremony. We holistically craft & ferment each batch of tea – in a way that connects our ancestral collective stories and generational, cultivative energies, into a perfectly balanced, healthy, bio+elixir™ – created specifically to make you feel happy and keep you healthy.

Portioned in a size, that’s as powerful, as it is portable. We simply wish to create the highest potency, best tasting, live, energetic beverage there can be.

Each batch of Pure Luck® is brewed by hand from the finest teas and fermented, 120 bottles at a time, in our exclusive – Pure Kombucha™ style. This means it will always be crafted from 100% certified organic ingredients & mountain spring water, fermented in glass and, from craft to bottle, never touch any metal surface.

Pure Kombucha™ is always unfiltered, naturally carbonated, naturally caffeinated, non-GMO, gluten free, low sugar – has NO ADDED JUICES or FLAVORS – no refrigeration necessary.
We offer the first and only, meticulously designed, concentrated, probiotic shot – crafted to deliver the perfect amount of energy rich, probiotic filled, Kombucha tea in a 4 oz. shot sized serving. One bottle is all you need. Happy Gut, Healthy Mind!™

2) We always use the best local spring water available – spring water is filtered through an Earth Cycle

These artesian, spring waters gain valuable trace minerals and geo-local Earth energies while being bubbled back to the surface. It’s got that ohh+ so fresh feeling – Did you know that a single water molecule, when trapped, can change it’s atomic structure looking for an escape route?

3) This one goes without saying – everything organic

We always use organic/ biodynamic ingredients in our products. You get better energy, better nutrition, better taste and more microflora, hands down.

4) We really love stories, relationships, rituals, ceremony, applied anthropology and quantum theory… Say what??

If you think about it, how many countless generations of human energy has been focused into ceremonies celebrating tea, methods of cultivating & manipulating tea, curing tea and so on. We like to imagine the details of the many, major historical events that have been planned or executed while drinking tea. The many tea’s given as gifts to emperors and dignitaries. Or the scenes of camaraderie, stories shared and dreams plotted – over a cup of tea. Then there’s the countless people who have relied on the comfort of the idea – coming in off a frontier – looking forward to that warm pot of tea waiting at home. What about tea’s political turnings? How about tea picked by moneys? Tea picked by virgins? It’s insane, to try to digest the scope of history, stories and life energy, allotted to a single plant.

There are so many energetic events through time, ripples reflecting back on tea, literally in your cup. From the growing methods to the ephemerality of brewing it. Tea is the 2nd most consumed beverage on the planet. The only beverage with a higher consumption rate – and a longer marketing campaign – is water! Beer recently ranked in as the 3rd most consumed beverage on Earth. We are happy our 3 favorites are also everyone else’s too.

5) We ferment Pure Kombucha™ at least 21 days to make sure it is always properly probiotically “active” 

This means we grow up our bacteria babies real big and strong by nurturing them for the full course of the fermentation cycle. This makes sure all the beneficial aspects of kombucha become bio-available. We joke, they are our young adult children, fresh from college. Ready to join the workforce in your gut!

Why is it so important to ferment 21+ days?

6) Most importantly Pure Kombucha™ is exclusively fermented in glass barrels & never touches a metal surface from craft to bottle

This is why Pure Kombucha™ taste great and you can feel the difference when you drink a bottle. This is also why Pure Kombucha™ is not available on draft in a traditional keg. Instead we custom built our own glass draft, if you are in Bangkok email us to find out where you can get Pure Kombucha™ from a glass tap. Everywhere else, Pure Luck® – Pure Kombucha™ is only available in bottles.

What is it about Kombucha and Metal anyway?

What kind of Sweeteners do we use?

We use biodynamic pure cane Wholesome!™ sweetener whenever possible as the main food source for our kombucha ferments. We also often use organic evaporated cane juice, different grades of organic honey & organic grade B maple syrup to impart beneficial vitamins, antioxidants, minerals and accent flavor profiles.

How much sugar per bottle?

Pure Luck® is low in sugar, about 1 gram per bottle depending on the flavor.

When do we drink kombucha?

• After meals
• Need energy
• Constipated
• Thirsty!
• Wanna detoxify
• Hungover or have a headache
• Need some positivity
• Have an upset stomach
• Feel bloated or sluggish
• Every day to keep up immunity and maintain good gut health

Why are our bottles so small?!

We started with a 8 oz bottle in 2010. Then we asked tens of thousands of people over the years what they thought about bottle sizes for kombucha. One thing was for sure, an overwhelming majority wants kombucha in a small bottle. So we increased the potency, doubled the energy quotient and shrank the bottle. When comes to Pure Luck® one, 4 ounce probiotic shot, is all you need.

Why don’t you add juice to Pure Kombucha™?

But, then it wouldn’t be Pure Kombucha™

There is absolutely no need for us to add juice or anything to Pure Kombucha™. The flavors are meant to stand on their own. Our goal is to let you enjoy the true taste of tea, from our perspective. You are free to do as you wish. We actually want you to use Pure Luck as a mixer. Mix it into whatever you like. Beer, booze, salad dressings, fish marinades, vegetable steams, roasted chops, BBQ ribs and if you must add juice to Pure Kombucha™ don’t worry, we will forgive you… maybe. No matter what though, please drink Pure Luck® every day!

Will there be slight variations from batch to batch?

Yes, carbonation, color and subtle taste variations will occur.

To understand Pure Luck® you have to imagine tea and kombucha like a wine or beer. There are so many similarities. For example, out of many, many seasons – some wine vintages will be ok, some bad – and one will be great. When dealing with nature, weather and living micro-organisms, we do have some controls for predictable outcomes. But we also have to accept the control of nature and this, at times, can be more of an un-controlable element.

Will everyone notice these variations? Probably not, but if you do notice, you must be lucky from drinking all that Pure Luck® 🙂

What do you mean Pure Kombucha™ doesn’t need refrigeration?

We don’t add juice or extra sugar. Our brewmaster has created a kombucha that will naturally carbonate and then stabilize in a sealed bottle. With commercialization it’s possible to forget about nature. Kombucha, in it’s natural state loves the 80 degree weather. Of all the myths and legends surrounding kombucha. We can’t think of one where where we heard them say – you absolutely, always must refrigerate kombucha. Probably, because the refrigerator was only invented in 1922.

Does Pure Luck® Contain Caffeine? 

Yes, Pure Luck® contains caffeine. Kombucha thrives on caffeinated tea. Cinnamon Plum has the lowest caffeine and Green Dragon & Better than Cola have the most.

HISTORY & LEGEND

Kombucha, so the story goes is named after Korean physician Kombu who supposedly healed the Japanese Emperor Inyko with kombucha tea. The tea was then named after him: “Kombu” + “cha”.

“Tea of immortality” as kombucha was supposedly called during the Qin Dynasty, China (221-206 BCE). Kombucha was supposed to be known as “a beverage with magical powers enabling people to live forever”.

Genghis Khan and his men drank kombucha in the 12th century for vitality and strength so goes the myth. We like to think he drank it to cure his hangovers as well.

The Soviet Union, possibly used kombucha as one “secret weapon” in training it’s olympic athletes. One benefit of kombucha is to prevent the build up of lactic acid, which can lead to sore muscles.

WHY SHOULD PEOPLE DRINK IT?

Besides the fact that Pure Luck® is refreshing and unique, theres a bit of magic in each bottle that just makes you feel great! There’s a reason Pure Luck® is referred to as Happiness In a Bottle™. It may be that kombucha is known to contain…

Antioxidents, Flavonoids & Polyphenols – Naturally occurring in our teas these counter the effects of harmful free radicals and oxidative stress, which lead to cell and tissue damage

Vitamins & Minerals – Vitamin-C, B-Vitamins, Carotene, Follic acid, Manganese and Potassium

Theanine & Caffeine – The combination of L-theanine and caffeine has been shown to promote faster cognitive abilities. Theanine has also been shown to reduce mental and physical stress by promoting alpha wave production in the brain

Probiotics – Probiotics are beneficial gut bacteria that replace harmful gut bacteria with positive healthful ones

Beneficial acids – Help regulate pH, flush toxins, improve gut function and have anti-microbial effects

German studies have suggested that kombucha helps to regulate and flush the digestive system. Good gut health and detoxification, as shown by these studies, leads to better immunity to illness, higher mental clarity/ focus, more energy, happiness, weight loss and better skin.